Resume — Caroline Smith

Spearheaded the initiative to update branding guidelines, increasing clarity and consistency in company's identity and messaging.
Launched an educational forensic illustration series on social media platforms which x2 engagement and reach with audience.
Redesigned logo of 40-year Premier product line to modernize the brand while preserving elements that loyal customers recognized.
Overhauled design templates to improve workflow across multiple projects.
Managed all design-related projects for Marketing, HR and Training Departments

Refreshed iconography for annual product guide and created robust icon set for forensic training courses.
Managed and produced all promotional materials for partnered forensic and homicide investigation conference for +200 authors, screenwriters, publishers and fans of crime fiction.
Developed company’s first Domestic Violence Evidence Collection Kit based on feedback from forensic nurses at the International Association of Identification Conference in 2017.
Led front-end design of website migration and interviewed focus groups for redesign feedback.

Developed original kid’s television concept and pitched to numerous executives at the annual Kidscreen Summit conference in 2017 and 2018.
Illustrated +10 character designs and background concepts for current and future projects.
Animated 3D characters in a collaborative 3D short animation.

Illustrated storyboards and collaborated on several motion graphic projects for several HR departments.
Designed user interface graphics for client’s web application.
Created digital web content and printed materials for clients.

Created +100 print and digital advertisements for student planners across the country whilst working closely with customers.
Completed +500 tasks during the course of the entire internship.